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Unread January 13th, 2013, 03:03 PM
SpiceCake SpiceCake is offline
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Join Date: May 2011
Posts: 115
Quote:
Originally Posted by BBVTyrant View Post
Anybody with a head on their shoulders could have looked at the planned purchase of Blockbuster from DISH and said it would have been an awful move on DISH's part.

What DISH's executives simply didn't get was that the Blockbuster name was already in the toilet several years prior amongst Main Street (every day customers). It is far beyond the point of repair. It wasn't just that the company was badly mismanaged ... but that their is a negative association with the Blockbuster brand amongst consumers that even the suggestion of a takeover a ludicrous one.

It was a horrible investment. The brand simply needs to die ... and should have about 5 years ago.
What is so amusing is that Dish thinks that having the BB name/brand as the face of their upcoming wireless venture is going to give them an "in" with customers. Do they really think people are going to say, "Oooooooooh, look, Blockbuster has their own wireless service now -- for some reason there is an incentive to purchase their service instead of Verizon's, Sprint's, or T-Mobile's!"?
The Following User Says Thank You to SpiceCake For This Useful Post:
inkedangel (January 13th, 2013)