View Single Post
  #7  
Unread December 22nd, 2010, 04:33 AM
Lackluster Lackluster is offline
Junior Member
 
Join Date: Jul 2010
Posts: 42
Ok a better Blockbuster.....

To start layoff 50% of the district managers who are the under performers and add those stores to the existing DM's giving them an average of 40 stores. Also, layoff Roger Dunlap because he is just a dumb ass. Use that money saved and give store level associates a well deserved raise.

Change the rewards program by making it a 3 tiered system. The first level blue is free to all customers where you rent 10 get 1 free and every wednesday you rent get a free BSI. The Gold level would be what the existing rewards program is with a 10 dollar charge yearly. The platinum level would be 20 dollars yearly and offer rent one get a free BSI and day of the week. Rent 5 get 1 free. With a cap of 5 a month. This would only be offered to customer who rent on a frequent basis.

Eliminate the pass programs. I understand that it brings people in. But, these people do not spend any additional money in the store regardless of what corporate believes. They come in change their movies and leave not wanting candy popcorn soda or other promotions. Eliminating this and making them pay for movies would increase rental revenue.

Stop with the tracking of promotions and just let us sell. A store could sell 100 popcorn tubs on a friday night bringing in 400 dollars extra revenue at 2 for 4 but you still would get your ass kicked for not meeting a confection goal if that was not being tracked. What should be and only be tracked is your actual sales comps and if your are growing business. In the end it is what matters is what sales comps and business growth are not how many candy bundles you sell.

Revisit the new dvd pricing and sell them at 4 prices. 21.99 new release, 14.99 older release (6 month to a year),
9.99 a year and older, and 5.99 promotioal sale items (end cap specials). Also, offer price matching for competitors pricing such as walmart, costco, and target. Create a credit option "price match" to do this function. Price matching must be done with advertisement or verified before completing credit. By making prices 4 levels eliminates the need for a the company to order a ton of stickers and stores would save payroll by doing less price changes.'

Start offering special orders for customers in store. Charge them the movie price and a special order fee. If they really want the move they will pay the fee.


I have other ideas I will save for later...

thank you