Well yesterday was...interesting. I was greeted with some of the most hilarious looks upon telling people of our new terms. They ranged from people flat out laughing in my face, people staring at me in bewilderment non-stop for at least 30 seconds in silence, and people instantly getting pissed off and walking out. I watched almost every single one of our regular customers give me a look that basically said "I'm done." This new policy is going to drive away our regulars completely guys.
Congratulations Blockbuster! Job well done.