pushing the movie Inception

libra · #1 December 7th, 2010, 02:46 PM

So today our goal from our RDO & DM is to push Inception rentals. And get all copies rented out today. Their theory is that we can rent out all copies on Tuesday at $5 a piece & then rent them all out again Friday when they all get returned for another $5 each.

So I don't think they understand that it would mean the customers coming in on Wed, Thurs, Sat & Sun would be pissed off.

Why not try to sell all 20 copies or so of Inception with the low price of 17.99? That too would help Make The Day. And it makes sense to want to sell out the 1st week because that is when it has the best chance of selling. And it would prove the low sales price works better.

This is just one of the weirdest goals I've seen. We get new releases every week. We are acting like this is something new.

katiebell · #2 December 7th, 2010, 03:01 PM

Problem is we are not getting actual revenue for renting the movie because everyone getting it today has a pass of some sort!

Blocknocker · #3 December 7th, 2010, 03:44 PM

Quote:

Originally Posted by libra

so Today Our Goal From Our Rdo & Dm Is To Push Inception Rentals. And Get All Copies Rented Out Today. Their Theory Is That We Can Rent Out All Copies On Tuesday At $5 A Piece & Then Rent Them All Out Again Friday When They All Get Returned For Another $5 Each.

So I Don't Think They Understand That It Would Mean The Customers Coming In On Wed, Thurs, Sat & Sun Would Be Pissed Off.

Why Not Try To Sell All 20 Copies Or So Of Inception With The Low Price Of 17.99? That Too Would Help Make The Day. And It Makes Sense To Want To Sell Out The 1st Week Because That Is When It Has The Best Chance Of Selling. And It Would Prove The Low Sales Price Works Better.

This Is Just One Of The Weirdest Goals I've Seen. We Get New Releases Every Week. We Are Acting Like This Is Something New.

Ps: The Movie Sucked Ass!!!

Blocknocker · #4 December 7th, 2010, 03:45 PM

...and The Movie Sucked Ass!!!

itirnitii · #5 December 7th, 2010, 05:10 PM

A movie rental store finally pushing movie rentals? What a concept.

CoffeeCup · #6 December 7th, 2010, 05:21 PM

At least theyre having you push a good movie, theres nothing worse than trying to make someone rent a movie you know theyre gonna come back and punch you in the face for recommending 4 hours later

Spohiesmom2008 · #7 December 7th, 2010, 07:11 PM

Quote:

Originally Posted by katiebell

Problem is we are not getting actual revenue for renting the movie because everyone getting it today has a pass of some sort!

Too true. I stoped by one of my stores today and although my SL had rented 19 copies of Inception only 8 had actually been paid for! He was keeping track!

AdjectiveZord · #8 December 7th, 2010, 11:46 PM

Again, this is a case of corporate having absolutely no clue as to what is happening on the store level. It's a new release movie that was one of this biggest hits of the summer. You don't need any help getting all the copies out the first week, it's guaranteed to be out by Friday.

MaximusX7 · #9 December 8th, 2010, 02:20 AM

People KNOW that it's a great movie, it's really going to sale itself.

Gonzo · #10 December 8th, 2010, 08:31 AM

I may be in the minority here, but I didn't find the movie that great and thought it was over-rated. Besides, why push it? People already know about it and are going to get it anyway. Those that don't are going to look at you crazy when you try to explain it and then not get it. Plus, we have a big as poster of it on the front window saying 28 days before Netflix, if they can't see that they have issues.

Also, won't studios get a little mad when they find out stores are pushing certain movies over theirs? I know I would.

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